Balaji remains India's most preferred content provider for the television industry. It is India's only production house to have produced over 100 shows till date, across five languages (Hindi, Tamil, Telugu, Kannada and Malayalam) over the last 15 years. The Company ushered in the cable and satellite boom in India.
The performance of the Hindi television channels and the dominance of the Hindi General Entertainment Channel (GEC) were catalyzed by Balaji's differentiated content. The result: the shows grabbed eyeballs with skyrocketing TRPs. The Company developed new primetime hours for family viewing, enhancing the television viewing hours of the Indian audience.
'Kyunki, Saas Bhi Kabhi Bahu Thi' is the only Hindi show in the history of Indian television to have crossed more than 1,500 episodes. Besides, Balaji possesses 23 modern sets and 37 editing suites in India, an unrivalled achievement in India.