Balaji entered the Indian motion picture business in 2002 to make its presence in the Indian film industry and produce films by leveraging its experience and expertise in entertainment content. The Company operates the Motion Pictures division through its wholly-owned subsidiary.
Till 2009, the Company had produced and/or acquired 12 films, including hits like Bhool Bhulaiyaa and Sarkar Raj.
Recently, the Company co-produced and distributed India's premiere digital film Love, Sex aur Dhokha, released in March 2010 under the ALT Entertainment banner. The film emerged as a sleeper hit receiving critical and commercial acclaim from the worldwide audience.
The company continued the LSD success story with its second production, Once Upon A Time In Mumbaai, which broke ground at the worldwide box office.