History

Balaji Telefilms was incorporated in 1994 and has redefined the Indian television space in this period. Making a strong start with hit shows like “Hum Paanch”, the company rose to unprecedented heights in the late 1990s and 2000s.
The satellite boom in India can in a sense be said to have been created and led by Balaji. The performance of the Hindi television channels and the dominance of the Hindi General Entertainment Channel was pioneered by Balaji content and run successfully for over a decade, with blockbuster shows like “Kyunki Saas Bhi Kabhi Bahu Thi” and “Kahaani Ghar Ghar Ki” garnering unheard of TRPs. The company has produced over 15,000 hours of television content since its inception, including content in Hindi, Tamil, Telegu, Kannada and Malayalam.
Balaji also entered the motion picture business in the late 1990s, producing and distributing a number of films.

About Us:

Today, the company occupies a dominant space in the television content creation space, with the No.1 show on Indian television to its credit and all of its shows among the Top 50 on television. Balaji has also diversified itself into all the 4 screens by bringing in new teams for the motion pictures, internet and mobile space. The company has also evolved with the times and significantly corporatized itself, bringing in a Group CEO and experienced professional team for driving the future strategic direction of the company.

Our Brands:

Balaji today is a different firm from what it was even one year back. Pioneering widely different genres of content across several distribution media, the firm has completely redefined its brand architecture to reflect these far-reaching changes.

The new Balaji logo reflects its fresh new outlook, while still reflecting the core values it stands for. The Balaji logo will be used for all of its traditional television content, as well as family-oriented, large scale feature films.

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Envisaged as a cutting-edge, youth oriented brand, the Alt Entertainment brand will be used on all content catering to a younger, more urban demographic, across the television, movie, mobile and internet space.

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Hoonur is our recently-launched online portal for media professionals and entertainment consumers. The brand will be used in the online and mobile space both for the entertainment portal and for user generated content.